Global exhibitors choose Intertextile as key business platform

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Optimal results were seen at the fall edition of Intertextile Shanghai Apparel Fabric as more and more international exhibitors chose the platform as their key business platform. The world’s leading textile apparel show consolidated its leading position as an efficient sourcing platform, with more than 67,000 buyers, sourcing from nearly 3,300 exhibitors.

The show’s hybrid format helped maximize business results, as buyers and exhibitors took advantage of online solutions, while sustainability returned to the forefront of industry discussions, issues and innovations, said the organizer of the Messe Frankfurt trade fair in a press release. The recently concluded three-day show saw exhibitors from 19 countries and regions.

“We were extremely pleased to welcome more of the global industry to this fall edition of Intertextile Apparel. In particular, SalonEurope including the Made in Germany zone and the Milano Unica pavilion, were very well received by national buyers, the latter returning for the first time since the pandemic. Together with the pavilions of Asian countries and regions and other international companies, the on-site reports of these exhibitors confirmed the continued potential of foreign brands in the Chinese market and showed a clear sourcing demand for new products. innovations among Chinese buyers and consumers. With that comes overwhelming optimism for the future prospects in the growing market. The exhibitors also noted that the vast majority of visitors were serious buyers with high purchasing power, ”said Senior Managing Director of Messe Frankfurt, Wendy Wen.

Optimal results were seen at the fall edition of Intertextile Shanghai Apparel Fabric as more and more international exhibitors chose the platform as their key business platform. The world’s leading textile apparel show consolidated its leading position as an efficient sourcing platform, with more than 67,000 buyers, sourcing from nearly 3,300 exhibitors.

In international halls, there was a significant increase in the number of exhibitors among the product areas reflecting the strong recovery of the industry, including a 115 percent square meter growth in the accessories viewing area at abroad, 70 percent in the functional laboratory and 54 percent in the Premium Wool Zone. Meanwhile, the pavilions of Korea and Taiwan have increased by more than 100 percent, while the flag of Japan has increased by 75 percent. Almost all of the show’s group pavilions such as DuPont, Hyosung Group, The Lenzing Satellite and The LYCRA Company also increased the number of exhibitors, expanding sourcing options for buyers.

Over the years, Intertextile has increasingly focused on sustainability issues and solutions for a more environmentally friendly industry. This edition was no exception, with even more exhibitors highlighting sustainable products and even more side activities dedicated to the issue. In the All About Sustainability area, the ecoBoutique hosted a specially designated area to display sustainable outfits, while in the domestic area, visitors could explore the Sustainable Fashion Zone exhibition and the Sustainability Trend Forum, the statement added.

Some green products on display included Naia Renew cellulose fibers made from sustainably sourced wood pulp and recycled plastic waste by Eastman Chemical Co Ltd. and Waste2Wear’s fully transparent and traceable materials made from plastic bottles sourced from the ocean. Biodegradable, recycled and organic fabrics were also on display by BYR International and Cotton Council International, among others.

“It is also evident that sustainability is and will remain at the forefront of the industry as environmental protection continues to be a pressing issue for the fashion world and within global societies. Therefore, visitors appreciated the extra attention paid to this issue, which was reflected in the many sustainable products in high demand by visitors. Our focus on sustainability is reinforced by our wider Texpertise network goals to accelerate innovation and change in the textile sector to advance the United Nations Decade of Action and help achieve the Sustainable Development Goals by. 2030, ”Wen concluded.

“We showcased our sustainable series at the show because most brands are currently looking for renewable, organic and low carbon products. Whenever we join Intertextile Apparel, our goal is to promote our brand, introduce new products and meet new customers. We chose this show because of its professionalism and influence in the industry. This edition, we have achieved our expected objectives and believe that the show has even improved compared to previous editions ”, said Exhibitors James Pan, Managing Director, Danx HongKong Trading Co Ltd, Hong Kong.

“Our products are popular because they are natural and biodegradable, which is a common requirement today. At the show, we have been in contact with brands such as Uniqlo, as well as with national brands and in particular those that source children’s clothing which must be comfortable and functional. I believe our products will continue to be popular in the Chinese market as they meet the demand for functionality and durability. One advantage in China is that product information is shared online and on social media for maximum brand exposure, ”said another exhibitor. David Liu, Managing Director, BYR International, Italy.

“This time at the show, in addition to looking for fabrics for lingerie and shirts, I was also looking for the latest trends. I visit the fair every year because Intertextile is a large-scale fair complete with product and trend exhibitions. Although we are a lingerie company, we also have needs for outerwear. The fair is therefore like a unique platform for large commercial companies like us. Our company is also looking for suppliers who offer sustainable and recycled materials, to help us develop our products, ”said one of the visitors. Lydia Wang, Product Department Manager, Zhejiang Merrige Health Technology Co Ltd, China.

“In this edition, I presented our research report on consumer behavior related to sustainable fashion in China. We want to relay our findings to industry and show what consumers demand, as more and more people are now interested in sustainability and environmental protection. We have also noticed that many more Chinese companies are investing more in this issue. Therefore, in addition to publishing our report, this forum session also featured some big sustainable brands such as Eastman and The LYCRA Company. We hope that their sharing can inspire our peers more so that our synergy effect allows us to do better while being sustainable ”, declared a Participant in the marginal program Karen Du, Managing Director, RISE Sustainable Fashion Lab / Sustainable Fashion Partner, Impact Hub Shanghai, China.

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