Business News | Anuj Agarwal, Promoter of Hydrise Group and Trade Commissioner of Tanzania (IATC) expands the portfolio of HYDRISE GROUP OF COMPANIES


New Delhi [India], February 25 (ANI/PNN): Recently, Anuj Agarwal, Promoter of Hydrise Group and also Trade Commissioner of Tanzania (India Africa Trade Council) expanded the portfolio of Hydrise Group companies. Under his leadership, two new companies, namely Hydrise Agro Pvt Ltd. and Hydrise Agritech Pvt Ltd, were established.

With a vision of business expansion under his leadership, Anuj plans to expand into the snack and cookie industry outside of edible oils which are already doing well. It has over 600 distributors on a pan-India basis and a well-established marketing team.

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The members of the company’s board of directors are already in talks with the government authorities where the project to create a food park is in preparation. The food park will be used to make snacks and cookies that will have a variety of unique tastes to satisfy different taste palettes in a nation as diverse as India, where each region has its own speciality.

Apart from this, Hydrise Industries was established to undertake ethanol manufacturing in the state of Madhya Pradesh which will generate job opportunities for thousands of people.

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Anuj Agarwal said, “Businesses are in the early stages so like any other start-up, it takes time to get established and firm up its roots. But given that it is targeting the FMCG sector, investments are expected to leaps and bounds.Besides financial success, the company aims to satisfy customers’ satisfaction through products with unique taste, which is extremely satisfying for any businessman.Enriching social life with good return on investment seems like a win-win scenario. This way we also get an opportunity to serve society and give back what we have earned.”

In the next 5 years, I would really like to believe that the group would be among the top performers in the FMCG segment. Conquering a majority stake in the market is still a long way off, but being able to give tough and healthy competition to major players and be consumer favorites would be our top priority. We plan to go all out in terms of market reach through extensive business channels. Retailing through online stores as well as physical stores would be on our list of expansion strategies. To achieve this, we already have a well-established distribution network.” adds Anuj.

This story is provided by PNN. ANI shall in no way be responsible for the content of this article. (ANI/PNN)

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